BUS 371: Marketing Management
Term: Spring Fall
An introduction to the study of marketing as a value adding exchange process. The theoretical underpinnings of how businesses add value to consumers and collaborators is examined. Topics covered include the marketing process, buyers and markets, identifying market opportunities and satisfying them through managing pricing, products, services, communications and channels.
Prerequisites: ECON 100 Intro to Economics, BUS 243 Cost Accounting, and one of the following: ECON 290 Statistical Analysis for Economics and Business, MATH 111 Intro to Applied Statistics, or PSYC 211 Statistical Methods (ECON 290 recommended.)