BUS 371 Marketing Management

Spring, Fall

An introduction to the study of marketing as a value adding exchange process. The theoretical underpinnings of how businesses add value to consumers and collaborators is examined. Topics covered include the marketing process, buyers and markets, identifying market opportunities and satisfying them through managing pricing, products, services, communications and channels.

Prerequisites: ECON 100 Intro to Economics, BUS 243 Cost Accounting, and Prerequisite/Corequisite ECON 290 Statistical Analysis for Economics and Business