Spring,
Fall
4
An introduction to the study of marketing as a value adding exchange process. The theoretical underpinnings of how businesses add value to consumers and collaborators is examined. Topics covered include the marketing process, buyers and markets, identifying market opportunities and satisfying them through managing pricing, products, services, communications and channels.
Prerequisites: ECON 100, BUS 241
Corequisites: ECON 290 OR MATH 211, BUS 243