An introduction to the study of marketing as a value adding exchange process. The theoretical underpinnings of how businesses add value to consumers and collaborators is examined. Topics covered include the marketing process, buyers and markets, identifying market opportunities and satisfying them through managing pricing, products, services, communications and channels.
Prerequisites: ECON 100 Intro to Economics
Prerequisite/Corequisite: ECON 290 Statistical Analysis for Economics and Business OR MATH 211Applied Statistics for the Formal & Natural Sciences, BUS 243 Cost Accounting