BUS 472 Marketing Analytics


This course focuses on the use of statistics and analytics for decision-making. While foundational statistical concepts will be reviewed, the course will cover marketing applications of statistical (mostly multivariate) methods and models. The class will use appropriate software (statistical) packages.

Prerequisites: ECON 290 Statistical Analysis for Economics and Business OR MATH 211 Applied Statistics for the Formal and Natural Sciences OR PSYCH 211 Statistical Methods