BUS 472 Marketing Analytics and Metrics

Fall
4

Focuses on the use of marketing analytics and metrics for decision making. Foundational concepts of statistics will be reviewed. The course will cover marketing applications of statistical (mostly multivariate) methods and models. The class will use appropriate software (statistical) packages.

Prerequisites: ECON 290 Statistical Analysis for Economics and Business and BUS 371 Marketing Management. Or by approval of the instructor.