MUSC 422 Arts Entrepreneurship

Spring, Fall

This course is designed to help students identify and develop methods to apply their creative abilities in practical ways and to introduce
the entrepreneurial process in the context of the arts industry. The course readings, lectures, and assignments will provide a basic
knowledge of arts and music business practices which will be particularly useful to students preparing for a self-managed career where
their income is generated from performance, recording, composing or organizing musical events and/or setting up a music related
business enterprise. Students will learn how to write a project proposal, prepare a budget, research funding options, and develop a
marketing plan. The aim of the course is to help to guide students in understanding their unique talents in order to better understand their own personal aspirations and reach their full professional potential.

Open only to juniors and seniors.